Top 10 Female Clothing Brands in Pakistan | Style & Affordability Guide (2024)

Fashion industry in Pakistan is evolving over the years, with several female clothing brands in Pakistan made a presence in the industry. From traditional to modern, attractive designs, these brands evolved the fashion trends in the country. If you are passionate about latest fashion trends in industry and looking for top female clothing brands in Pakistan, then you are at right place.

Explore our guide and what makes each brand unique. Pakistan’s Fashion industry is ever evolving that reflects the culture and heritage. In this article we’ll explore best female clothing brands in Pakistan, each contributing in fashion and heritage. Moreover, we considered all those brands which offer online shopping so you visit their website for seamless shopping experience regardless of where you live in the country.

Sana Safinaz:

Sana Safinaz, a name synonymous with sophistication and grace and one of the best Pakistani female clothing brands, unveils fashion trends through its clothing designs for women and children. This brand gained prominence in the industry for its commitment to quality and latest designs. Sana Safinaz built a reputation on quality fabrics, attractive designs, and quality finishes.

It blends tradition with modernity and become popular among people of all ages. The brand’s collections often feature a fusion of traditional Pakistani elements with contemporary aesthetics. Sana Safinaz has left an indelible mark on the fashion landscape of Pakistan, influencing trends and setting the bar high for elegance and innovation.

Top Female clothing Brands in pakistan

Sana Safinaz Offers:

  • SS WEST:
    • SS WEST is a distinctive line by Sana Safinaz, known for its contemporary designs and Western influences.
    • This collection often features modern cuts, silhouettes, and styles that resonate with a global audience.
  • Unstitched Fabrics:
    • Sana Safinaz provides a wide array of unstitched fabrics, allowing customers to create their personalized outfits.
    • These fabrics come in various textures, prints, and color palettes, providing versatility for different occasions.
  • Ready to Wear:
    • The Ready to Wear collection by Sana Safinaz offers convenience without compromising on style.
    • Customers can choose from a curated selection of pre-stitched outfits that are ready to be worn, saving time and effort.
  • Bottoms:
    • Sana Safinaz’s Bottoms collection includes a range of trousers, pants, and skirts designed to complement the brand’s various tops and kurtas.
    • These bottoms are crafted with attention to detail, ensuring a perfect match for different styles.
  • Bridal:
    • Sana Safinaz’s Bridal line is synonymous with luxury and elegance, catering to the distinctive tastes of brides.
    • The Bridal collection features intricately designed outfits, often adorned with embellishments, embroidery, and fine craftsmanship.
  • Couture:
    • The Couture collection by Sana Safinaz is a testament to the brand’s commitment to high-end fashion.
    • These couture pieces are meticulously crafted, showcasing the brand’s dedication to creating unique and luxurious ensembles.
  • Bridal:
    • Sana Safinaz’s emphasis on bridal wear is evident in its dual mention, highlighting the brand’s dedication to providing a comprehensive range of bridal outfits.
    • The Bridal collection caters to diverse bridal preferences, offering a mix of traditional and contemporary designs.


Binilyas stands as a beacon of elegance and sophistication in the world of fashion. Bin Ilyas is one of the best female clothing brands in Pakistan. This brand is synonymous with attention to detail, creating stunning ensembles that capture the essence of timeless beauty. Their diverse range of clothing options includes beautiful dresses, tops, bottoms, and ethnic wear.

Binilyas seamlessly weaves together traditional and contemporary elements in their designs, resulting in a perfect fusion that appeals to a wide audience. The brand’s commitment to craftsmanship and quality is evident in every piece, from intricate embroidery to delicate embellishments. Whether you seek a casual outfit or something more formal, Binilyas ensures a wardrobe that exudes refinement and style.Top Female clothing Brands in pakistan

See More: Best Winter Dresses for Ladies in Pakistan

Binilyas: What They Offer

  • Unstitched:
    • Binilyas provides a diverse range of unstitched fabrics, allowing customers to personalize their outfits according to their preferences.
    • The unstitched collection includes a variety of fabrics, colors, and patterns, offering versatility for different occasions.
  • 2 Piece:
    • For those seeking ready-made ensembles, Binilyas offers a selection of 2-piece outfits that combine tops and bottoms in stylish combinations.
    • The 2-piece collection caters to individuals looking for coordinated looks without the need for additional customization.
  • Formals:
    • Binilyas’ formal wear collection exudes sophistication and elegance, featuring meticulously crafted ensembles suitable for special occasions.
    • The formal wear line includes dresses and outfits adorned with intricate details, embroidery, and embellishments.
  • Stylish Tops:
    • Binilyas caters to fashion-forward individuals with a range of stylish tops, offering a blend of contemporary designs and classic elegance.
    • The stylish tops collection provides versatile options for both casual and semi-formal occasions.
  • 3 Piece Khaddar:
    • Khaddar, a fabric known for its warmth and texture, takes center stage in Binilyas’ 3-piece collection.
    • The 3-piece Khaddar collection includes coordinated sets with carefully curated designs for a complete and fashionable look.
  • Karandi:
    • Binilyas embraces the charm of Karandi fabric, offering a collection that combines traditional aesthetics with modern style.
    • The Karandi collection features outfits with unique designs, reflecting a seamless fusion of cultural heritage and contemporary fashion.


Sapphire has been at the forefront of pioneering fashion trends in Pakistan. Sapphire is one of the most famous female clothing brands in Pakistan. The brand is known for its bold and innovative approach, consistently redefining fashion standards. Renowned for its seamless blend of contemporary aesthetics and traditional charm, Sapphire is a brand that resonates with fashion enthusiasts.

The collection boasts vibrant prints, elegant designs, and comfortable fabrics, offering a diverse array of clothing options.Sapphire’s casual wear line includes trendy tops, stylish dresses, and comfortable bottoms suitable for everyday wear. With a strong focus on customer satisfaction, Sapphire has garnered immense loyalty. Its standing in the market is a testament to its unwavering commitment to quality and style.

Female Clothing Brands in Pakistan

For special occasions, the formal wear collection showcases exquisite ensembles with intricate detailing and luxurious fabrics. In addition to clothing, Sapphire presents a range of accessories, including scarves, bags, and jewelry, allowing individuals to effortlessly embrace their style and make a bold fashion statement.

See More: Winter Sale on Brands in Pakistan

Sapphire: What They Offer

  • Modest Wear:
    • Sapphire caters to individuals seeking modest wear with a collection that combines style and modesty. This range includes elegant and fashionable options for various occasions.
  • Sleepwear:
    • Sapphire’s sleepwear collection is designed for comfort and style. From cozy pajama sets to stylish nightgowns, their sleepwear offerings ensure a good night’s sleep with a touch of fashion.
  • WEST:
    • The WEST collection by Sapphire is a testament to the brand’s commitment to contemporary fashion. This line incorporates Western influences, offering modern and chic styles for a global audience.
  • Ready to Wear:
    • Sapphire’s Ready to Wear line provides convenient yet stylish options for those on the go. Pre-stitched outfits that are ready to be worn, allowing individuals to effortlessly embrace fashion without the need for additional tailoring.
  • Unstitched:
    • For those who prefer a personalized touch, Sapphire offers a diverse range of unstitched fabrics. This collection includes various textures, prints, and color palettes, providing the flexibility to create customized outfits.

Izel Apparel:

Izel Apparel distinguishes itself by prioritizing comfort without compromising on style. Izel Apparel celebrates femininity and individuality, offering a unique blend of modern and traditional clothing. Izel is one of the best ladies clothing brands in Pakistan With a focus on intricate detailing and high-quality fabrics, this brand’s collection encompasses a wide range of ethnic wear.

From stunning embroidered ensembles to traditional dresses and fusion outfits, Izel Apparel creates pieces that are true works of art. Vibrant colors, exquisite embroidery, and flattering silhouettes define their ethnic wear line, ensuring that every outfit makes a statement. Izel Apparel is a top women clothing brand in Pakistan, that believes in empowering women through fashion, encouraging them to embrace their uniqueness and confidence. The brand incorporates unique design elements and high-quality fabrics, ensuring that each piece resonates with the modern, confident woman.Top Female clothing Brands in pakistan

Izel Apparel: What They Offer

  • Winter Unstitch:
    • Izel Apparel caters to the winter season with its Winter Unstitch collection for women’s clothing, providing a range of unstitched fabrics suitable for the colder months. These fabrics are designed to offer both warmth and style.
  • Summer Unstitch:
    • Embracing the essence of summer, Izel Apparel’s Summer Unstitch collection offers a variety of unstitched fabrics perfect for warmer weather. Light, breathable, and stylish options define this seasonal collection.
  • Diva Luxury Chiffon:
    • The Diva Luxury Chiffon collection by Izel Apparel is a showcase of opulence and sophistication. Featuring luxurious chiffon fabrics, this collection offers elegant and exquisite options for special occasions.
  • Festive Unstitch:
    • Izel Apparel enhances the festive spirit with its Festive Unstitch collection. These unstitched fabrics are curated to reflect the celebratory mood, with vibrant colors, intricate embroidery, and designs that make a statement during festive occasions.

Bonanza Satrangi:

Bonanza Satrangi stands as a distinguished women’s clothing brand in Pakistan, celebrated for seamlessly blending traditional and contemporary designs. Renowned for its exquisite craftsmanship and meticulous attention to detail, Bonanza Satrangi offers a versatile range of clothing options. In their casual wear collection, one can find trendy tops, comfortable bottoms, and stylish dresses suitable for everyday wear.

For formal occasions, the brand provides a stunning array of intricately designed ensembles, including embroidered dresses crafted from luxurious fabrics. Bonanza Satrangi is a top women’s clothing brand in Pakistan that also extends its fashion offerings to accessories, featuring scarves, stoles, and jewelry to complement and elevate your outfit. With a commitment to allowing individuals to effortlessly embrace their style, Bonanza Satrangi empowers fashion enthusiasts to make a statement through their clothing choices.Top Female clothing Brands in pakistan

What Bonanza Satrangi offer:

  • Unstitched:
    • Bonanza Satrangi’s unstitched collection allows customers the creative freedom to craft personalized outfits. With an extensive range of fabrics, prints, and color options, the unstitched line caters to individual style preferences.
  • Ready to Wear:
    • The Ready to Wear collection by Bonanza Satrangi offers a hassle-free and stylish solution for those on the go. Customers can choose from a curated selection of pre-stitched outfits, ranging from casual wear to semi-formal attire.
  • Luxury Unstitched:
    • For those seeking a touch of luxury in their attire, Bonanza Satrangi’s Luxury Unstitched line is a showcase of opulence. This collection features premium fabrics, intricate designs, and attention to detail, providing a luxurious and personalized fashion experience.
  • Sweater (Full Sleeve, Sando):
    • Bonanza Satrangi’s sweater collection caters to both warmth and style. Whether it’s a full-sleeve option for colder days or a sando for a chic and comfortable look, the brand’s sweater collection combines fashion with functionality.


Alkaram, a well-established ladies suits brand in Pakistan, has earned its reputation for delivering quality fabrics and unique designs. Catering to both eastern and western wear preferences, Alkaram’s collection boasts vibrant prints, intricate embroidery, and contemporary silhouettes. In its casual wear line, the brand presents a blend of comfort and style with tops, tunics, and kurtas ideal for everyday wear. Female Clothing Brands in PakistanFor formal occasions, Alkaram showcases beautifully crafted dresses, featuring intricate embroidery and traditional outfits. Additionally, the brand provides a variety of fabrics for those who prefer to exercise their creativity in designing their outfits. Alkaram’s commitment to quality and innovation has solidified its position as a favorite among fashion enthusiasts, contributing to the dynamic fashion landscape in Pakistan.

Alkaram Studio: What They Offer

  • Unstitched:
    • Alkaram Studio’s unstitched collection provides a canvas for individual expression. With an extensive selection of fabrics and prints, customers have the freedom to create bespoke outfits that suit their unique tastes.
  • 2 Piece:
    • The 2 Piece collection by Alkaram Studio offers ready-to-assemble outfits, usually consisting of a paired top and bottom. This range combines convenience with style, providing a curated look without the need for extensive customization.
  • 3 Piece:
    • Alkaram Studio’s 3 Piece collection encompasses complete outfits, often including a shirt, trousers, and dupatta. This pre-coordinated ensemble ensures a cohesive and fashionable look for various occasions.
  • Shawls:
    • The Shawls collection by Alkaram Studio adds a layer of warmth and elegance to any outfit. Featuring a variety of prints and fabrics, these shawls are both functional and stylish, making them suitable for different seasons.
  • Calico PRET:
    • Alkaram Studio’s Calico PRET collection showcases pre-stitched ready-to-wear outfits. Characterized by contemporary designs and attention to detail, this range offers a convenient and fashionable solution for those seeking a quick yet chic wardrobe update.

Nishat Linen

Nishat Linen, a popular women’s clothing brand in Pakistan, is distinguished for its elegant designs and high-quality fabrics. Offering a diverse range of clothing options that cater to various preferences, Nishat Linen seamlessly combines traditional aesthetics with contemporary styles. In their casual wear collection, one can find comfortable and stylish tops, kurtas, and bottoms suitable for everyday wear.

The brand’s formal wear line showcases beautifully crafted dresses, featuring intricately embroidered ensembles and luxurious fabrics. Complementing their clothing line, Nishat Linen also offers accessories like scarves and stoles. The brand’s meticulous attention to detail, commitment to quality craftsmanship, and dedication to staying on-trend have made it a go-to choice for women seeking both style and sophistication in Pakistan.Top Female clothing Brands in pakistan

Nishat Linen: What They offer

  • Winter Unstitched:
    • Nishat Linen’s Winter Unstitched collection caters to the seasonal need for warmth and style. This line offers a variety of fabrics and prints, providing customers with the flexibility to customize their winter wardrobe.
  • Printed:
    • The Printed collection by Nishat Linen is a celebration of vibrant and diverse prints. From florals to geometric patterns, this line offers a wide array of printed fabrics suitable for different occasions and tastes.
  • Embroidered:
    • Nishat Linen’s embroidered collection showcases the brand’s commitment to intricate detailing. With carefully crafted embroidery, this line adds a touch of sophistication to various outfits, blending traditional craftsmanship with contemporary styles.
  • South Collection:
    • The South Collection by Nishat Linen draws inspiration from the cultural richness of the southern regions. Featuring unique designs and vibrant colors, this collection reflects the diverse heritage of South Asia.
  • Lowers:
    • Nishat Linen’s Lowers collection offers comfortable and stylish bottoms suitable for casual wear. From relaxed lounge pants to chic culottes, this line complements various tops and kurtas.
  • Pants:
    • The Pants collection by Nishat Linen provides a range of bottoms, catering to different styles and preferences. From classic trousers to trendy palazzos, this line ensures versatility in creating fashionable ensembles.
  • Trousers:
    • Nishat Linen’s Trousers collection is designed to complement a variety of tops and kurtas. With a focus on comfort and style, this line offers a selection of trousers suitable for both casual and semi-formal occasions.

Cross Stitch

Cross Stitch is famous for fancy clothing brands in Pakistan, celebrated for seamlessly merging traditional embroidery techniques with modern aesthetics. The brand’s collection is a testament to the harmonious blend of intricate craftsmanship and contemporary designs.

Whether it’s vibrant casual wear or elegant formal attire, Cross Stitch caters to every occasion.Their clothing line encompasses beautifully embroidered kurtas, trendy tops, stylish trousers, and chic dresses. What sets Cross Stitch apart is its unwavering attention to detail and the use of quality fabrics, making each piece a standout in the realm of fashion.Top Female clothing Brands in pakistan

Cross Stitch: What They Offer

  • Premium Khaddar Linen:
    • Cross Stitch elevates the charm of Khaddar Linen to premium levels, offering a collection that epitomizes luxury and comfort. The Premium Khaddar Linen line boasts intricate embroidery on high-quality fabric, creating timeless ensembles suitable for various occasions.
  • Daily Wear Unstitched:
    • For those seeking a perfect blend of style and practicality for everyday wear, Cross Stitch presents its Daily Wear Unstitched collection. This line offers unstitched fabrics with a focus on comfort, allowing customers to customize their outfits for daily routines with ease.

Maria B

Maria B has carved a niche for itself by seamlessly bridging the gap between traditional and contemporary designs. they are included among Pakistan’s best clothing brands. The brand’s versatility is evident in its diverse collections. Renowned for its exquisite designs and intricate embellishments, Maria B offers a diverse range of clothing options that exude elegance.

The brand’s collection includes stunning bridal wear, formal ensembles, and trendy casual outfits.Maria B showcases traditional craftsmanship with a contemporary twist, featuring everything from heavily embroidered lehengas to intricately detailed sarees. Their ready-to-wear line adds versatility to the brand, offering stylish tops, bottoms, and dresses suitable for both casual and semi-formal occasions.Top Female clothing Brands in pakistan

Maria B: What They Offer

  • Wedding Wear:
    • Maria B’s Wedding Wear collection is a masterpiece of elegance, offering exquisite outfits for brides and bridal parties. The collection features intricately designed bridal dresses, enhancing the allure of every bride’s special day.
  • Couture:
    • The couture line by Maria B epitomizes high-end fashion. With meticulous attention to detail and craftsmanship, Maria B’s couture collection showcases unique and luxurious ensembles for those seeking exclusive and bespoke outfits.
  • Mommy & Me:
    • Maria B’s Mommy & Me collection is a delightful fusion of fashion for both mothers and their little ones. This line allows mothers and daughters to embrace matching styles, creating precious moments of shared elegance.
  • Embroidered:
    • Maria B’s embroidered collection is a testament to the brand’s commitment to intricate detailing. Featuring delicate embroidery on a variety of fabrics, this line adds a touch of sophistication to both casual and formal wear.
  • Chiffon:
    • Maria B’s Chiffon collection showcases the brand’s expertise in working with this delicate and luxurious fabric. The collection includes ethereal chiffon outfits characterized by flowing silhouettes and exquisite embellishments.
  • Lawn:
    • Maria B’s Lawn collection is a celebration of comfort and style. Known for its vibrant prints and lightweight fabric, this collection offers a refreshing and fashionable take on casual and semi-formal wear, perfect for warmer seasons.


Mushq, a rising star in the fashion industry, has swiftly made its mark with unique and innovative designs. The brand distinguishes itself by focusing on creating modern outfits while preserving traditional aesthetics. Catering to the fashion-forward woman, Mushq offers a diverse collection that includes intricately embroidered tunics, stylish jumpsuits, trendy skirts, and elegant formal wear.

What sets Mushq’s most expensive female clothing brand apart is its meticulous attention to detail, utilization of high-quality fabrics, and commitment to contemporary designs, making it a favored choice among fashion enthusiasts seeking a fresh and distinctive style.Top Female clothing Brands in pakistan

Mushq: What They Offer

  • Stitched Casual:
    • Mushq’s Stitched Casual collection embodies the brand’s commitment to casual elegance. Featuring contemporary designs and comfortable silhouettes, this line is perfect for everyday wear, providing a fusion of style and ease for the modern lifestyle.
  • Formal:
    • The formal collection by Mushq is a showcase of sophistication and grace. With attention to detail and intricate embellishments, these outfits are tailored for special occasions, exuding an aura of glamour and luxury that reflects Mushq’s commitment to elevated formal wear.
  • Silk:
    • Mushq’s Silk collection is a celebration of opulence and timeless beauty. Featuring luxurious silk fabrics and exquisite designs, this line caters to those who appreciate the finer things in fashion. The Silk collection is a testament to Mushq’s dedication to providing a touch of luxury in every wardrobe.
  • Bridal:
    • The Bridal collection by Mushq is a crowning jewel, representing the brand’s pinnacle of design and craftsmanship. These bridal ensembles are a harmonious blend of traditional aesthetics and contemporary trends, ensuring that every bride feels like a vision of elegance on her special day. Mushq’s bridal collection stands as a testament to the brand’s commitment to making bridal dreams come true with intricacy and style.

Comparisons and Distinctions

A comparative analysis of the contrasting styles and specialties of each brand provides insights into the unique offerings that set them apart from one another.

Understanding the target audience for each brand helps in comprehending the diverse preferences of consumers and the niches that these brands cater to.

Fashion Trends Influenced by These Brands

The collective impact of these brands on seasonal fashion trends is profound, shaping the choices of consumers and influencing the broader fashion landscape.

Celebrity endorsements and red-carpet appearances further amplify the reach of these brands, turning them into household names.

The role of social media and digital marketing strategies in amplifying the influence of these brands cannot be understated, as they connect with audiences globally.

The Future of Pakistani Fashion

Exploring the future of Pakistani fashion involves delving into the contributions of emerging designers and the upcoming trends that are poised to make an impact.

The global recognition of Pakistani fashion brands and their potential for market expansion indicates a promising future for the industry on the international stage.

The incorporation of sustainability and ethical practices in the fashion industry signals a positive shift, with brands embracing responsibility towards the environment and communities.


In conclusion, the top female clothing brands in Pakistan play a pivotal role in shaping the fashion narrative of the country. From Sana Safinaz’s timeless elegance to Binilyas’ fusion of tradition and modernity, each brand contributes to the vibrant tapestry of Pakistani fashion. As we look to the future, the industry is poised for further growth, with a focus on sustainability, global recognition, and the emergence of new design talents.

FAQs About Female Clothing Brands in Pakistan

Here are some FAQs you can include to improve your content and ranking for “female clothing brands in Pakistan”:


Which women’s clothing brand is best in Pakistan?

There are several women’s clothing brands in Pakistan that are highly regarded, including Khaadi, Gul Ahmed, and Alkaram Studio.

Which clothing brand is best for ladies?

For ladies’ clothing, brands like Sapphire, Maria B, and Nishat Linen are quite popular in Pakistan.

Which clothing brand is rich in Pakistan?

In terms of reputation and quality, brands like Sana Safinaz, Elan, and Asim Jofa are often associated with luxury and richness in Pakistan.

Which brand is best for girls?

For girls, brands like Generation, Beechtree, and Ethnic are well-loved for their trendy and youthful designs.

Which brand is famous in Pakistan?

Some of the most famous clothing brands in Pakistan include Junaid Jamshed (J.), Bonanza Satrangi, and Bareeze.

Is Zara a Pakistani brand?

No, Zara is not a Pakistani brand. It is a Spanish clothing brand that has gained global popularity for its trendy and affordable fashion offerings.

What are the most popular female clothing brands in Pakistan?

Answer: Some of the most popular brands include Sana Safinaz, Khaadi, Gul Ahmed, Nishat Linen, and Sapphire. These brands offer a variety of styles, from traditional to modern, and cater to different budgets.

Where can I buy clothes from Pakistani brands online?

Answer: Many Pakistani brands have their own online stores. Additionally, popular e-commerce platforms like Daraz and Yayvo stock a wide selection of clothes from Pakistani brands.

What kind of styles do Pakistani clothing brands offer?

Answer: Pakistani clothing brands offer a diverse range of styles, from classic and elegant to trendy and contemporary. You can find everything from formal wear like salwar kameez suits to casual wear like kurtas and jeans. Many brands also incorporate traditional designs and embellishments into their collections.

Specific Brands:

What is Sana Safinaz known for?

Answer: Sana Safinaz is known for its high-quality, elegant clothing. They offer a wide range of formal and casual wear, as well as a bridal couture line.

Are Khaadi clothes good quality?

Answer: Khaadi is known for its good quality and affordable prices. They offer a variety of casual wear, workwear, and some formal wear options.

Does Gul Ahmed offer stitched clothes?

Answer: Gul Ahmed primarily offers unstitched fabrics. However, some collections may include stitched options or offer tailoring services.

Price and Budget:

Are Pakistani clothing brands expensive?

Answer: Pakistani clothing brands offer a range of prices to suit different budgets. There are luxury brands like Sana Safinaz and Maria B, as well as more affordable options like Khaadi and Nishat Linen.

Can I find Pakistani clothes on a tight budget?

Answer: Absolutely! Many brands offer sales and discounts throughout the year. You can also find good deals on unstitched fabrics and get them tailored locally to fit your budget.